Blue Glud

The InPac Project – Redesigning everyday packaging to improve accessibility and build a more inclusive society

The InPac Project investigates how universal design can improve the accessibility of product information on everyday packaging in Denmark. It addresses the problem of packaging that prioritizes marketing over usability, creating barriers for people with disabilities.

Through collaboration with design studios, users and knowledge centers such as inkl.Design (Berlin), Blue Glud aims to develop inclusive packaging solutions and practical guidelines and inspire the packaging industry to adopt socially responsible, sustainable design practices.

Watch Blue´s pitch here: